Strategy & Planning

    Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.
    Where you advertise is part of your brand strategy.
    Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
    Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command.
    Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
    • What is your company's mission?
    • What are the benefits and features of your products or services?
    • What do your customers and prospects already think of your company?
    • What qualities do you want them to associate with your company?

    Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.
    Because defining your brand and developing a brand strategy can be complex.
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